Multidisciplinary Creative + Brand Strategist


Capabilities

BRANDING  |  CREATIVE STRATEGY  |  CONTENT STRATEGY  |  CAMPAIGNS  |  SOCIAL  |  PHOTOGRAPHY

With over a decade of marketing and creative strategy experience within the craft beer and spirits industry, and most recently at Pinterest, I’ve had the pleasure of working on projects with over 400+ brands.*

Through thoughtful strategy and design, I now focus on helping new + established businesses define their brand voice and narrative so they can streamline marketing efforts and ease the growing pains that come with scaling.

*Case studies available by request.

  • • Pronouns: She/Her

    • Proud Mexican-American

    • Native in: English + Spanish

    • Conversational: Italian + Portuguese

    • Joshua Tree is my backyard

    • Hobbies include renovating vintage trailers + photographing concerts

  • As a true believer that “less is more,” minimalism and intention drive my process.

    I use a combination of intuition and rationality to recognize patterns and construct ideas that are both captivating and functional.

  • • Pinterest

    • POPSUGAR / Group Nine Media

    • Liquor.com

    • 21st Amendment Brewery

    • Duvel USA / Brewery Ommegang

  • • B.S. Visual Communications

    S.I. Newhouse School of Public Communications at Syracuse University

    • Istituto Italiano di Fotografia

    Photography / Milan, Italy

  • 21 Seeds Tequila

    Ad Council

    adidas

    Albertsons

    Amazon

    Bar Hill Gin

    Bluejay Electric Bicycles

    Calirosa Tequila

    Charlotte Tilbury

    Clark’s

    David’s Bridal

    Diageo

    DSW

    Essie

    Gracias A Dios Agave

    H&M

    Kate Spade New York

    Kiva Confections

    Lancôme UK

    Levi Strauss & Co.

    McDonald’s

    Native

    Nike

    Nordstrom

    Petco

    Popular Pays

    Sephora

    Warby Parker

    Zola

    + more

Want to collaborate? Get in touch.