A multidisciplinary visual practice crafting brand narratives into compelling identities.
Capabilities
BRANDING | CREATIVE STRATEGY | CONTENT STRATEGY | CAMPAIGNS | SOCIAL | PHOTOGRAPHYWith over a decade of marketing and creative strategy experience within the craft beer and spirits industry, and most recently at Pinterest, I’ve had the pleasure of working on projects with over 400+ brands.*
Through thoughtful strategy and design, I now focus on helping new + established businesses define their brand voice and narrative so they can streamline marketing efforts and ease the growing pains that come with scaling.
*Case studies available by request.
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• Pronouns: She/Her
• Proud Mexican-American
• Native in: English + Spanish
• Conversational: Italian + Portuguese
• Joshua Tree is my backyard
• Hobbies include renovating vintage trailers + photographing concerts
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As a true believer that “less is more,” minimalism and intention drive my process.
I use a combination of intuition and rationality to recognize patterns and construct ideas that are both captivating and functional.
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• Pinterest
• POPSUGAR / Group Nine Media
• Liquor.com
• 21st Amendment Brewery
• Duvel USA / Brewery Ommegang
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• B.S. Visual Communications
S.I. Newhouse School of Public Communications at Syracuse University
• Istituto Italiano di Fotografia
Photography / Milan, Italy
